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Research papers

Use of PC software in conducting ACA and modelling the results

Markets are increasingly dynamic: the conditions which obtained when research was commissioned may no longer obtain when the findings are delivered. Appropriate research techniques harnessed to the ever increasing power of the personal computer allow...

Catalogue: EphMRA/ESOMAR Seminar 1991: 1993 And Beyond
Author: David Adams
June 15, 1991
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Citation

Adams, D. (1991a, June 15). Use of PC software in conducting ACA and modelling the results. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/use-of-pc-software-in-conducting-aca-and-modelling-the-results